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Diamond Buying Guide

Home / Education / Diamond / Diamond Buying Guide

Being a diamond specialist, we are proud to be able to provide varying range of diamonds (Estrella Diamond, De Beers Forevermark and GIA certified diamonds) that are tailored to your budget and liking. While we always recommend customers to visit our showrooms to understand about the diamond differences, we understand that some customers prefer to have basic understanding before entering our showroom or even just purchasing them online. With that, we have prepared this summarised diamond buying guide for your easier understanding.

Most of the diamond brands differentiate themselves through their Cut quality, hence we will mainly dive into Cut here. As for Colour, Clarity and Carat size, they are mostly a customer’s preference.

Understand about 4C

Diamond Rarity based on Cut Quality

Estrella Diamond

An exclusive brand by Diamond & Platinum, featuring a select batch of super ideal cut diamonds with uncompromising stringent checks of best light performance and true hearts and arrows. All Estrella Diamonds achieve only the highest ultimate 3-star grading by Sarine Light Performance Report. Less than 0.1% of world’s diamond qualify to be an Estrella Diamond.

De Beers Forevermark Diamond

Diamond & Platinum is an exclusive licensee in distributing Forevermark diamond, a brand from De Beers Group with more than 130 years of diamond expertise. Every Forevermark diamond comes with a promise that it is beautiful, rare and responsibly sourced. Forevermark goes beyond the industry’s standard when it comes to responsibly sourcing. Each Forevermark diamond originates from one of a handful carefully selected mines that benefit the people, community and country where they are located. Each of them is also traced along its journey, ensuring strict business, environmental and social standards are met at every step.

GIA Certified Diamond

GIA diamonds are natural diamonds that are graded by the Gemological Institute of America (GIA), which is the industry’s leading independent third party grading laboratory. As a nonprofit organisation, GIA is the pioneer in creating the Diamond 4Cs and the International Diamond Grading System™, which to-date are still the universal benchmarks by which all diamonds are judged. Any diamond can be graded by GIA, regardless of quality.