Being a diamond specialist, we are proud to be able to provide varying range of diamonds (Estrella Diamond, De Beers Forevermark and GIA certified diamonds) that are tailored to your budget and liking. While we always recommend customers to visit our showrooms to understand about the diamond differences, we understand that some customers prefer to have basic understanding before entering our showroom or even just purchasing them online. With that, we have prepared this summarised diamond buying guide for your easier understanding.
Most of the diamond brands differentiate themselves through their Cut quality, hence we will mainly dive into Cut here. As for Colour, Clarity and Carat size, they are mostly a customer’s preference.
Understand about 4CDiamond Rarity based on Cut Quality
Estrella Diamond
An exclusive brand by Diamond & Platinum, featuring a select batch of super ideal cut diamonds with uncompromising stringent checks of best light performance and true hearts and arrows. All Estrella Diamonds achieve only the highest ultimate 3-star grading by Sarine Light Performance Report. Less than 0.1% of world’s diamond qualify to be an Estrella Diamond.
GIA Certified Diamond
GIA diamonds are natural diamonds that are graded by the Gemological Institute of America (GIA), which is the industry’s leading independent third party grading laboratory. As a nonprofit organisation, GIA is the pioneer in creating the Diamond 4Cs and the International Diamond Grading System™, which to-date are still the universal benchmarks by which all diamonds are judged. Any diamond can be graded by GIA, regardless of quality.
